Write a 9 pages paper on cultural homogenisation. Cultural homogenization has resulted due to the mix up cultures where there has been development one culture in the world. It is one of the effects of increased globalization of culture. Cultural homogenization defines the aspect of achieving one culture which is used to as a bench of all other cultures in the world.
As the wave of globalization takes on the world, there has been increased mix up of people and in the same way mix up of culture. One of the areas in which people have interacted most is in the area of tourism and hospitality industry. Global tourism has been on the rise in the recent past which has seen the growth of the industry by large margins. Global tourism refers to the aspect of people visiting foreign countries for leisure, business or for other purposes. Most of the people participating in global tourism have been doing so for holidays although in the recent past there has been increased global tourism for other purposes like medical tourism, cultural tourism, business tourism, and others. Hospitality industry has been one of the areas that have enabled global tourism to grow at such rate. Hospitality industry is mainly engaged in provision of service to those who are not in their homes which defined in the context of tourism will mean those who are touring other areas away from their homes. This is one of the industries which have been serving diversity in the world as it is involved in serving people of diverse origins. Therefore it is one of the areas that have been able to achieve cultural homogeneity as it employee’s people of diverse cultures and also service the same kind of people. Examples of hospital industry are hotels, lodging, lodges, and others.
Modernity is an aspect that refers to the modern way of life. The concept of modernity was coined in order to reflect the changing life of the world which was being reflected in many things. But this has been overrun by the post modernity period which is marked by the current wave of globalization and in which the focus has shifted from observing the changes taking place in the world towards achievement of standardized way of doing things in the world. (Carley 1998, p. 43. Castles 1996, p. 81)
After the Second World War in 1945 there were marked changes in the world. There was increased response to the concept of having one world which was united in solving many problems that the world was facing. There was marked development of modern society since 1945. One way in which the society was coming together was through the formation of the United Nations immediately after the war. This was however a political arrangement of nations. There was systematic development of a modern society which was increasingly becoming responsive to the needs of human life. The society was changing political as we have shown above and also in technology. The market was as well changing as corporation started spreading their wings to foreign countries.
There was marked development in the production process. There was marked development of fordism which was mass production and the markets became more open and countries found no need to have closed markets. As a result the concept to post-fordism was later developed with was change in the production process. Post-fordism was based on a model of market production which was dictated by the demands in the market.