Emerging Markets: HTC Fights Apple”

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Please review the CLOSING CASE: “Emerging Markets: HTC Fights Apple” available in page # 253 & 254 and answer the following questions.

1. From a resource-based view, what are HTC’s unique resources and capabilities? 2. From an institution-based view, what are the lessons you can draw from the patent lawsuits between HTC and Apple? 3. What are the lessons that ambitious firms in Asia and other emerging economies can draw when they aspire to upgrade their capabilities, become more innovative, and command more respect as OBMs?

Rubric

Assignment 2 Rubric

Assignment 2 Rubric
Criteria Ratings Pts
HTC’s unique resources and capabilities
10.0 pts

Full Marks

5.0 pts

No description

3.0 pts

No description

0.0 pts

No Marks

10.0 pts
Lessons learned from Patent lawsuits between HTC and Apple
15.0 pts

Full Marks

8.0 pts

No description

4.0 pts

No description

0.0 pts

No Marks

15.0 pts
Submission includes the lessons for firms in emerging economies to upgrade capabilities, become more innovative, and command more respect as OBMs
15.0 pts

Full Marks

9.0 pts

No description

6.0 pts

No description

0.0 pts

No Marks

15.0 pts
APA (Student has a strong delivery, including grammar and spelling, formatted in APA, and has sufficient sources.)
5.0 pts

Full Marks

3.0 pts

No description

2.0 pts

No description

0.0 pts

No Marks

5.0 pts
TurnitIn (Student’s work is original)
5.0 pts

Full Marks

3.0 pts

No description

2.0 pts

No description

0.0 pts

No Marks

5.0 pts
Total Points: 50.0

 

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